How to be irresistible on dating apps, according to science

How to be irresistible on dating apps, according to science

Some professors might recoil at the idea of looking at their students’ dating app profiles. Not Gurit Birnbaum, a professor of psychology at Reichman University. She saw it as an opportunity. 

Some of the young people in Birnbaum’s classes, as well as close friends, asked for her advice and turned their phones over to her. After poring over their bios and photos, she had some opinions. 

What stood out were a few commonalities in how they presented themselves to potential partners: “Some profiles revealed almost nothing, others revealed too much. Some relied heavily on sexualized images, while many simply blended into a sea of interchangeable, generic profiles,” Birnbaum told Vox in an email. Many people seemed unsure of how to uniquely introduce themselves, instead offering a laundry list of qualities. She wondered which profiles sparked genuine interest and what characteristics these singles successfully transmitted. So she decided to research what more dating app users choose to reveal about themselves and how they go about it.

The results of those studies allowed Birnbaum and her collaborators to zero in on a few concrete strategies for crafting a dating profile that is not only authentic, but would get people to swipe right. Her findings, along with those from other researchers, can help everyday singles put their best foot forward. 

“The goal shouldn’t be to turn yourself into a product,” Birnbaum said. “The real challenge is getting the right kind of attention without losing yourself in the process.”

Get creative — but don’t exaggerate

One of the biggest misconceptions when it comes to online dating is that you must impress people and sell yourself, Liesel Sharabi, an associate professor in human communication at Arizona State University, told Vox. That mindset can lead you to present a slightly exaggerated or more idealized version of yourself. “That can be effective for getting a date or starting a conversation, but then by the time you actually end up meeting, it can lead to a lot of disappointment and even feelings that someone’s been misled, even if that’s not actually the case,” Sharabi said.

Instead of embellishing the details of your life, use your creative skills to package reality in an attention-grabbing way. Research shows daters value originality in dating app profiles — it signals intelligence and sense of humor. The profiles that were perceived as original contained vivid descriptions and imagery, metaphors, and frequent uses of adjectives and adverbs. Think: “I’m a star in the kitchen.” (They also contained elements of self-disclosure — more on that later.)

These specifics give daters an opening to start a conversation with you. Instead of simply saying you like running, you can express that same information with a cheeky call to action: “Tell me about your favorite running trails.”

When in doubt, Sharabi said, ask a friend to look over your profile to see if you’re being authentic or bending the truth — and take their feedback seriously.

Tell a story

Birnbaum’s research has shown that narrative presentations — in other words, short stories — are more effective at garnering empathy and interest than a list of likes and dislikes. Storytelling helps people see you as a person rather than a bunch of traits, which encourages perspective-taking and can foster empathy. “Empathy may be less the initial spark of attraction than the bridge from noticing someone to feeling that you might actually connect with them,” she said.

So consider reframing your best qualities in a way where you’re actively doing, experiencing, or reacting to something. In lieu of describing yourself as simply “funny,” Birnbaum suggests something more illustrative like, “I laugh at my own jokes first. It’s a character flaw.” Or instead of “outdoorsy,” try, “Most weekends I disappear into a trail, come back sunburned, and swear I’ll bring more water next time.”

“Those tiny stories bring a person to life in a way that generic descriptions simply don’t,” she said. And avoid using ChatGPT to craft these bios; people can spot AI-generated writing, and no one knows your life better than you do.

Be selective with how much you share

How much you choose to reveal about yourself is an art. Birnbaum found that sharing too little can be a signal you’re not serious about finding a relationship, while exposing too much may be overwhelming to potential dates. “Moderate disclosure seems to strike the right balance: enough information to create trust and a sense of connection, but not so much that curiosity disappears before the first date,” she said.

In the study on originality in dating app profiles, concrete self-disclosures were rated as more original. Think: “I start every day with waffles and ice cream,” over “I’m a foodie.”

Convey your willingness to get to know someone

Research has shown that feeling known by your partner predicts relationship satisfaction. But often, when singles create their dating app profiles, they can be a little too self-centric. You know what you’re looking for in a partner, after all. But it’s also important to communicate that you’d like to get to know someone else. So, how to signal your openness to understanding someone in your dating app profile? 

An expert constructs a dating app profile

Girut Birnbaum, a researcher who has studied successful components of dating app profiles, wrote one for a hypothetical single, a woman in her mid-30s.

• The photos: A shot of her laughing with friends over dinner, another of her on a hike, an image that shows her in her professional element, and a final picture from a vacation. They should be attractive/flattering, but they shouldn’t all be glamour shots.
• The bio: Instead of the stereotypical, “I love traveling, cooking, nature, and spending time with friends,” Birnbaum says to punch it up: “Last year I decided I was finally going to learn how to make Thai food properly. Three cooking classes later, I can make a respectable curry, but my smoke alarm still participates in dinner more often than I’d like. On weekends, I’m usually somewhere outside with people I love, preferably followed by good food and a conversation about the meaning of life. Looking for someone curious, warm, and willing to occasionally eat my mistakes.”

In one study, Juliana Schroeder, a professor of management of organizations at the Haas School of Business, UC Berkeley, and her co-author found that dating app profiles that attracted the most interest were those who expressed an interest in knowing the person on the other end. In practice, that might look like expressing how you’re a good listener or your curiosity. Something as simple as, “I’m the kind of person who loves to ask questions. Be prepared,” gets the point across.

“Even if it’s something vague and just a signal that you’ll be the kind of person who will actually try to get to know them and try to support them,” Schroeder told Vox. “That’s what I would think people are missing in their profiles, and that’s what the research suggests that they could put in there.”

Use photos to accompany your bio

Photos are often the first thing other daters see on apps, so you’ll want to make sure they’re an accurate representation of you today. Not five years ago. Not with a hat or sunglasses on.

“A picture that would tell me if I show up somewhere, will I be able to recognize them based on the pictures they’re posting?” Sharabi, the human communication professor, said.

Beyond that, pictures can be a means of augmenting or contextualizing the words in your profile. In her research on storytelling in dating app profiles, Birnbaum found that photos that presented people’s lives narratively were more effective at garnering empathy than a random assortment of images. “Rather than posting a collection of disconnected flattering shots, choose attractive but authentic photos that show different facets of your life and, ideally, work together as a coherent slice of life,” she said. Put simply: If you like rock climbing, you may want to include an image of you bouldering at the gym. 

Dating app profiles, if done correctly, can be a savvy way of presenting yourself to other daters. And, as the science shows, there are ways to be a little more strategic at creating them. Just think of your life as a story a potential partner will want to be a part of.