Mattel's shares have soared 33% in the run up to 'Barbie.' But the doll's new Hollywood stardom isn't expected to lift the company's sales until later this year
Mattel's shares have soared 33% in the run up to 'Barbie.' But the doll's new Hollywood stardom isn't expected to lift the company's sales until later this year
'Barbie' is expected to generate about $100 million in revenue for Mattel this year from toy sales, product licensing, and the film. Read More
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