How a first-party data strategy makes your customer experience strategy future-proof

How a first-party data strategy makes your customer experience strategy future-proof

“To win in today’s market, you need to understand and engage your customer through data,” said Matt Parisi, director, product marketing at Tealium, during his talk at Transform 2022. “But there are some trends in the market and some regulations and changes in technology that are going to impact how we’re allowed to use customer [...]